My Journey
Interned at Globe Telecom
During my IT degree, I interned at Globe Telecom in Manila, the Philippines' premier telecom provider. As a junior on the web development team, I gained hands-on experience in web interfaces, igniting my passion for intuitive digital solutions.
Web & Graphic Designer
Upon returning to Hong Kong, I started my first full-time role at BrillKids, an early education software company, where I worked in web and graphic design. I contributed to various projects ranging from websites, software, desktop publishing, and 2D animations—building foundational UI/UX skills.
UI/UX Designer
After that, I joined Hello Pal as UI/UX Designer, where my focus centered on app and web design, alongside front-end development. I contributed iterations for a 7M+ user live-streaming platform, contributing to mobile app projects spanning language education, travel, and social features—driving global growth through collaborative, research-informed designs.
Experience
CAREER HIGHLIGHTS
UI/UX Designer
Hello Pal Asia Ltd, Sheung Wan, Hong Kong | 2012 - 2024
Contributed iterations for Hello Pal app (plus Language/Travel Pal, MinaLive, Local Pal) and Communities feature; user research/A/B prototypes grew DAU to 20K+ amid 80% revenue surge to $38M.
Migrated WordPress site for SEO/responsiveness; designed 50+ multilingual landing pages, driving $36M livestreaming revenue (95% total).
Designed 50+ multilingual in-app landing pages for user interaction; crafted email/asset templates for Google/FB/IG campaigns, driving $36M livestreaming revenue (95% total) through virtual gifts and collaboration.
Web & Graphic Designer
(Promoted to Senior)
BrillKids Int’l Ltd, Central, Hong Kong | 2009 - 2012
Crafted storybooks, packaging, and ads for Little Reader, strengthening brand identity across print and digital.
Built core design elements, assets, and animations for Little Reader, Little Math, and Little Musician series to enhance educational engagement.
Revamped websites, email templates, animated promo videos (e.g., Quick Tour), and contributed UI for Little Reader Touch app—prioritizing mobile wireframing for broader reach.
FREELANCE WORK
Web Designer & Front-End Developer
Arteo Collection Ltd, Kowloon Bay, Hong Kong | Mid-2016
Crafted a responsive single-page website from initial design to full deployment using HTML5/CSS3/JavaScript.
Front-End Web Developer
A&A Fashion House Ltd, Cheung Sha Wan, Hong Kong | Early 2014
Built a dynamic website using client-supplied designs for seamless cross-browser functionality.
Education
Bachelor Of Arts & Sciences, Information & Communications Technology
San Beda University (formerly San Beda College) | 2004 - 2009
Knowledge
Technical Skills
Web Development
HTML5
Advanced
CSS3
Advanced
jQuery
Basic
JavaScript
Basic
WordPress
Proficient
VS Code
Proficient
Design Tools
Figma
Advanced
Photoshop
Advanced
Illustrator
Advanced
Dreamweaver
Proficient
Animate
Advanced
InDesign
Proficient
Audition
Proficient
Creative and Design Skills
Wireframing
Prototyping
Illustration
2D Animation
Copywriting
Responsive Web Design
Graphic Design
Desktop Publishing
Soft Skills
Team Collaboration
Problem Solving
Project Management
Communication
Adaptability
Creativity
Languages
English
Fluent
Cantonese
Beginner
Tagalog (Filipino)
Fluent